You won’t need a white paper for a 15 EUR lipstick or a one-time 10 EUR subscription. But as soon as your product or service falls under the “I’ll need to think about this” category, a white paper can work its magic. If your product is expensive or difficult to understand, if you work with a target group that is typically hesitant to spend money, or if you ask people to put their trust in you, you need white papers.

White papers methodologically address all pain points and hesitations you clients might have. They take customers on an in-depth journey of their problems and questions and position you as the perfect solution.

White papers are never sleazy or sales-y. Instead, they position you as an expert in your field and allow the product to talk for itself.

A great white paper is more than words on a page, it’s research, storytelling, and sales in one.

If you work with me, you will profit from my decade-long experience. I have been an educator, working with university and high school students for years. I know how to break down complex information and how to engage people (even if they think they don’t care).

I’m a research nerd and I love nothing more than deep-diving into new topics. I know where to find the most reputable sources and experts and will make sure that each claim in the white paper is backed up by research. Together we will convince even the most hesitant clients.

Lastly, I have been writing and engaging with content all my life. I have an MA in European Literatures and my very first job after graduating was as a copywriter. As a grant writer, I have fundraised millions. I know how to use the power of language effectively.

Why am I not worried that the robots will replace me (anytime soon)? AIs can write decent copy but they can only recycle what exists already. If you are looking for unique copy that expresses your values and is tailored to you and your needs, a good content creator still beats an AI.

I also don’t have the habit of hallucinating my sources. The danger with using an AI is that facts in the copy might just be plain wrong (but stated very confidently). Nothing more embarrassing than quoting a study that beautifully illustrates your point but doesn’t exist.

White papers are also more than words on the page. I will do research on your target audience to understand their concerns and aspirations, I will talk to experts in the field and get original quotes, and I will ensure that your paper only includes the most current research. Once an AI can do all that, we can all retire.

We will usually have a free discovery call where I find out more about you and your needs so that I can devise a white paper strategy for you. After that I will send you a proposal of my services which we can discuss and adapt. We will sign a contract that stipulates deadlines and payment so we are always on the same side.

It depends on the project, but it typically takes me two weeks to send you the first draft. My offer includes two rounds of edits. Full payment is due when I deliver the first draft.