Your White Paper Writer
You created an amazing tool or product. Finally, you are ready to build your community, make more sales, and show your impact.
What’s holding you back? Maybe your product is expensive or difficult to explain. Your clients might be hesitant to drop their hard-earned money on something they don’t understand. Maybe you need to overcome some long-held beliefs to sell your product.
Your customers are seeking solutions and guidance. That’s where white papers come in. Dive deep into the advantages of your product, explore industry advancements, and establish your position as industry leader. With white papers, you can effortlessly sell without the hard sell, providing the information and assurance your customers need. Let my white papers be your trusted ally in winning over hesitant clients and driving your success.
- make your name synonymous with being the go-to expert in your field
- educate and entertain your clients and drive a sale at the same time
- can present compelling data, case studies, and complex analyses to demonstrate the return on investment of your product
- lead to clients actively seeking out your product instead of you going to them.
My white papers help you stand out so you can finally focus on what really matters to you: your clients and community.
What is a white paper?
A white paper is a marketing superhero! It swoops in, capes flowing, to tackle problems head-on. Armed with expert insights and solutions, it wins hearts (and makes sales) by showcasing thought leadership.
White papers work where blogs, newsletters, and social media posts fail: convincing risk-averse audiences, selling high-value items and solutions, and turning skeptical audiences into happy customers. They are usually between 3000 and 6000 words and contain up-to-date research and insights.
Whether in technology, finance, healthcare, or education, a well-crafted white paper elevates your brand and sets you apart. If you’re ready to make a lasting impression and leave a mark, a white paper is for you!
A white paper isn’t written on the fly. Luckily you have found me: your friendly neighborhood white paper writer!
When we collaborate, you get:
- A Tailor-made Strategy to build your community with white papers
- White Paper Ideas that are cutting-edge and innovative
- Writing in your brand’s voice
- White Papers that serve you for months and even years to come
- Two rounds of edits so you love your white paper as much as I do
I’ve worked with
I’m Christin. I’m a white paper expert with more than a decade experience in the higher education and marketing.
White papers need a huge amount of research, they have to be written in a compelling way, and sit on the fine line between education and marketing. That’s where I come in. With a Ph.D. from the University of Toronto, and lot’s of marketing experience, I will write papers that educate, delight, and sell.
My deeply-researched, entertainingly written white papers will give you a gloriously unfair advantage over your competitors.
After living in Toronto, Berlin, and Tokyo, I am currently based in Nanjing, China. If I’m not writing, you can usually find me on the hunt for good Dumplings.
Why work with me?
- I have a background in research and a Ph.D. Everything I do is rigorously researched and fact-checked.
- I have worked as an educator and researcher for more than a decade. I know how to break down complex information and how to keep my audience engaged.
- As a former grant writer, I have made my clients millions with my writing. I know the power of words and how to use it.
You won’t need a white paper for a 15 EUR lipstick or a one-time 10 EUR subscription. But as soon as your product or service falls under the “I’ll need to think about this” category, a white paper can work its magic. If your product is expensive or difficult to understand, if you work with a target group that is typically hesitant to spend money, or if you ask people to put their trust in you, you need white papers.
White papers methodologically address all pain points and hesitations you clients might have. They take customers on an in-depth journey of their problems and questions and position you as the perfect solution.
White papers are never sleazy or sales-y. Instead, they position you as an expert in your field and allow the product to talk for itself.
A great white paper is more than words on a page, it’s research, storytelling, and sales in one.
If you work with me, you will profit from my decade-long experience. I have been an educator, working with university and high school students for years. I know how to break down complex information and how to engage people (even if they think they don’t care).
I’m a research nerd and I love nothing more than deep-diving into new topics. I know where to find the most reputable sources and experts and will make sure that each claim in the white paper is backed up by research. Together we will convince even the most hesitant clients.
Lastly, I have been writing and engaging with content all my life. I have an MA in European Literatures and my very first job after graduating was as a copywriter. As a grant writer, I have fundraised millions. I know how to use the power of language effectively.
Why am I not worried that the robots will replace me (anytime soon)? AIs can write decent copy but they can only recycle what exists already. If you are looking for unique copy that expresses your values and is tailored to you and your needs, a good content creator still beats an AI.
I also don’t have the habit of hallucinating my sources. The danger with using an AI is that facts in the copy might just be plain wrong (but stated very confidently). Nothing more embarrassing than quoting a study that beautifully illustrates your point but doesn’t exist.
White papers are also more than words on the page. I will do research on your target audience to understand their concerns and aspirations, I will talk to experts in the field and get original quotes, and I will ensure that your paper only includes the most current research. Once an AI can do all that, we can all retire.
We will usually have a free discovery call where I find out more about you and your needs so that I can devise a white paper strategy for you. After that I will send you a proposal of my services which we can discuss and adapt. We will sign a contract that stipulates deadlines and payment so we are always on the same side.
It depends on the project, but it typically takes me two weeks to send you the first draft. My offer includes two rounds of edits. Full payment is due when I deliver the first draft.
Work with me
What to Expect in Your Free Discovery Call?
Or email me directly at: christin(a)christin-bohnke.com